NFTs (non-fungible tokens) might not be a new concept for those into crypto, but it is a new and exciting topic for the rest of the world. That’s why we decided to explore how freelancers can benefit from using non-fungible tokens. After Twitter founder Jack Dorsey sold his first tweet on the platform, people became more interested in this new trend.
We believe that NFTs can be an essential part of your marketing strategy if implemented correctly. So, if you’re looking to learn how NFTs are helping freelancers stand out from the crowd, you came to the right place. We’re going to share some of the most compelling examples of NFT usage. We hope they will inspire you to develop your strategy for using non-fungible tokens to promote your freelance work.
Let’s take a closer look at how NFTs can be used to improve your freelance business. Here are some ways how freelancers can work with NFTs.
First of all, what does NFT mean?
There’s a lot of interest right now in non-fungible tokens (NFT). That’s because a digital asset that is provably unique has a lot of value, whether it represents an item in a game or a certificate of ownership in the real world. That’s the long, boring answer. The short one is that ownership of a non-fungible token (NFT) gives you ownership of the underlying asset or piece of work. It’s like buying an original Monet, but with blockchain technology. If you want to learn more about the terminology and other technical details, check out the article.
NFTs can represent art, music, photographs, designs, web pages, animations, videos, and even funny memes. So if you are a professional freelancer, probably you’ll be creating or producing work in at least one of these areas. A fundamental value proposition of NFTs is that they seek to be authentic and unique.
NFTs are the next frontier in unlocking value from your digital creations, allowing you to do things like raise money, promote art, build your professional brand. In the article, we’ll focus specifically on the promotion of your independent and creative work.
Get More Visibility and Recognition on the NFT Portals
NFTs are a hot topic now, so it’s hard to ignore them and NFT portals. Yes, many marketplaces enable independent creative professionals to showcase their work.
There is no doubt that these marketplaces provide visibility to independent creative professionals worldwide. Several marketplaces have popped up around NFTs, which allow people to buy and sell. These include Foundation (named after Isaac Asimov’s book. Cool, right?) OpenSea, Rarible, and Grimes’ choice, Nifty Gateway, but there are plenty of others.
These marketplaces are good places to promote your work, and who knows, maybe to earn some ETH. If the curators select your work, your work can be on their social media accounts, and you can get more visibility and popularity.
Social media accounts of the NFT portals
Many independent, creative professionals are using social media and NFT marketplaces to promote their work. Here are some of the 3D artists and designers promoting their work on NFT marketplaces; Murat Pak, McRacoon, Kaan Ulgener, Balaka. If you need to see more examples, check this article.
Crypto Art Examples
Using NFT Marketplaces for Marketing
Many reasons make NFTs a hot topic. First, it’s a new topic, and there is creativity at the center of the subject! Of course, creative people worldwide use NFT to send the right messages to the right place and the right people, creating a more robust professional and personal reputation.
For example, Nike now holds the patent for blockchain-based sneakers called ‘CryptoKicks.’ the essential part of the project is Nike appeared on many popular blogs without extra marketing costs.
Another example is famous artist Grimes. We all know her by her music and her marriage to the most renowned entrepreneur Elon Musk. It is a less-known fact that she is also a creative visual artist, and she proved how talented in the field by selling a digital video on Nifty Gateway for $388,938.00.
Here are 3 tips for using NFT marketplaces to promote your work:
Be the first one of something
As in the Nike example, if you were holding the title of being first, you would be more interested in art or creativity blogs and marketplaces. If you have a new idea or already have some work that might be called ‘the first,’ put it on NFT marketplaces.
Get attention by using humor or absurdity
Famous memes are viral in the NFT world. For example, The Overly attached girlfriend meme that went viral in 2012 sold for 200 ETH on Foundation.
Be original and unique
A fundamental value proposition of NFTs is that they seek to be authentic and unique. So, you can publish your most original work to attract more people.