Will AI increase the productivity of freelancers?

İpek Tüzün
İpek Tüzün

Inarguably the pace of technology is rapid. In a mere five to ten years, the way we conduct business will be changing. The rise of digital platforms and online competition is bringing new opportunities and approaches to the freelancing ecosystem. Technology is changing how we build our products and services, communicate and collaborate with others.
Artificial Intelligence (AI) has gained popularity in recent years and is expected to become an essential tool in achieving success for companies worldwide. Countless statistics suggest that AI can boost employee productivity in many ways, and some experts believe that a future without AI is unlikely. AI is on a path to bolster employee productivity in two significant ways. First, it can enhance the skills of the human workforce. Second, it can replace human execution with automated processes or robots, especially for repetitive tasks. In both scenarios, it is evident that the future of freelancing will be based on the collaboration of people and artificial intelligence.

Job titles and requirements are changing with the technology as well. 15 years ago, ‘data scientist’ wasn't a professional title, and today it's one of the most popular jobs in the world. Yes, some of today's jobs may disappear because of the advancements due to AI technology, but there will be more new jobs that we may not imagine yet. For example, until the 1790s, authorities in England didn’t allow sewing machines because they thought it might disrupt the current textile economy. In the end, technology replaced human labor and created new areas of production for people. Today we have a giant textile and fashion sector. This process is called 'creative destruction,' resulting from innovations increasing productivity and eliminating specific economic sectors.

As technology continues to advance, dynamic changes in staffing and training will continue to occur. With the development of new technologies, the skills businesses certainly need will change. For instance, according to a study by Citrix, there will be jobs such as:

  • Robot/AI trainer
  • Virtual reality manager
  • Design thinker
  • Chief of artificial intelligence

While there's an evident sentiment that artificial intelligence will replace people, the reality is far different. In fact, by freeing workers from tedious tasks, artificial intelligence will help put people in more positions of need and want in the workplace. Especially in creative fields, being freer from time constraints will be enriching for professionals.

A new means of teamwork: Collaboration with AI as a freelancer

According to Forbes, "Almost three-quarters of business leaders (73 percent) believe that technology and AI will make workers at least twice as productive by 2035, while only 39 percent of employees share this vision, the researchers also find."

Artificial intelligence can increase employee productivity in several ways, but not all of them are successful. The most widely discussed advantage of AI regarding increasing employee productivity is machine learning and statistical analysis. This technology allows you to spot patterns within your business's data and make decisions as a result. In the future, as AI will master more scientific and industrial disciplines, these tasks will be incorporated into routine processes. An AI system can spot patterns or irregularities better than a human. It can also process large amounts of data that a human would have difficulty digesting. Furthermore, since it does not need sleep or breaks, an AI system can perform cognitive tasks 24 hours a day, 365 days a year. Therefore collaborating with AI will give a competitive advantage to freelancers.

Developers will be able to code faster and improve their more human-like designs. Artificial intelligence can assist lawyers in retrieving documents and spotting trends in cases they're involved in. Accountants may use bots to complete data entry tasks, but they'll appreciate the assistance. The collaboration with AI has already started. AI copywriting tools such as Copy.ai, Genei, Snazzy, Grammarly development tools like gpt-3, GitHub Copilot, Bubble, Code2.io, or AI-powered web design tools like Craft, Uizard, Designs.ai, Let'sEnhance, Fronty, Khroma have been widely used by freelancers.


It seems clear that AI is the fuel that will drive the considerable expansion of freelance work we're starting to see today. The big question is: How can humans and machines work together to create a more sustainable freelance market, one which creates opportunities for everyone?" Artificial intelligence engineer Will Lee suggests, "Each freelancer can find work and make a living due to their ability to differentiate themselves from others in the freelance market." Freelancers are flexible and creative. That’s why compared to other employment models; freelancers will find ways to be more productive with AI in the future.

İpek Tüzün

İpek Tüzün is a human being, digital marketing person, writer, researcher on the future of work, and sci-fi fan based on earth.